Flock of sheep

Brand Letter of Intent

Textile brands are moving away from mulesed sheep wool and call for a more ethical mulesing-free wool industry

7.9.2021

The present 'Brand Letter of Intent' is another strong signal to the Australian wool industry and global wool supply chains, that mulesing must become a thing of the past. Brands who sign the letter do not want mulesed wool and they are either already certified mulesing-free or intend to be by 2030.

The letter directly calls on the Australian wool industry to enable that shift away from any type of mulesing. The growing anti-mulesing movement demonstrates the demand for non-mulesed wool exists and may increase in the coming years. In the interests of both the animals, and the Australian wool industry it’s time to make a plan to transition away from mulesing.

Progressive Brands

support an end of mulesing by signing the 'Brand Letter of Intent'

adidas

alchemist

America Today

Bestseller

BRAX

C&A

camel active 

Esprit 

ETP

H&M Group 

Icebreaker  

Jack Wolfskin

Kathmandu 

MAMMUT

MARA HOFFMAN  

Marc Cain

Marks & Spencer  

Mini Rodini  

MISSGUIDED 

MUSTANG

The North Face   

ODLO

ORTOVOX 

Otto Group

patagonia

People Tree

Primark 

PROFUOMO

Reformation

SALEWA

Smartwool  

SCROC

s.Oliver

Tchibo  

VF Corporation

 WE 

you look perfect

How to get involved as a brand?

Download the attached 'Brand Letter of Intent' and support the cause!

By signing it yourself (or the CEO/CSR Manager/Sustainability officer in your company) you are showing the Australian wool industry and your supply chain that:

  • your company already sources certified non-mulesed wool or
  • that your company intends to source only verified non-mulesed wool by 2030
Brand Letter of Intent

Brand Letter of Intent

Click, download, sign!

If you want to be part of the progressive anti-mulesing movement send your signed letter to textiles@four-paws.org and amplify the united voice against mulesing.

In case you have any questions regarding this initiative, please feel free to contact us.

What brands have to say

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